Gloss vs Matte Custom Sticker Label: Advantages and Disadvantages
Custom label stickers are the perfect way to give your products an eye-catching and professional look. Whether you’re marketing a food item, health supplement, or household appliance – with the right sticker labels your customers will recognize and remember your brand. But how do you decide which finish is best for your needs? Glossy or matte finishes each come with their own advantages and disadvantages; let’s take a closer look at the four main differences between these two popular options so that you can make an informed decision when creating your custom labels.
Advantage 1: Longevity
Gloss finish labels are much more resistant to water, oil and grease than matte labels. This makes them ideal if you plan to use your sticker labels outdoors or in damp or humid environments. The glossy surface will protect the paper underneath from moisture, which can cause fading, smudging and other damage over time. On the other hand, matte custom sticker label finishes offer some protection against water but not as much as a gloss finish would.
Advantage 2: Professional Appearance
The smooth and shiny aesthetic of glossy sticker labels gives them a more polished and professional look that is perfect for company logos or branding campaigns. If your product needs to make a great first impression with customers, then glossy finish labels could be the perfect choice. Matte labels, on the other hand, are more subtle and understated, providing a non-glare finish that some people may find to be more aesthetically pleasing.
Advantage 3: Printing Quality
Glossy labels tend to be much easier and faster to print than matte labels due to their smooth surface which helps ink adhere better. The glossy finish also makes it easier to get a brighter, sharper print so you can produce vibrant colors with ease. On the flip side, matte labels have an absorbent layer which helps reduce glare but can take longer to print since inks typically require more time and effort to dry properly on this type of paper stock.
Advantage 4: Cost
The cost of glossy and matte labels may vary depending on the quality and quantity of material used, but generally speaking, glossy stickers tend to be more expensive since they require higher-grade paper stock. Matte labels, on the other hand, tend to be more economical since they often use standard paper or even recycled materials.
Advantage 5: Readability
Glossy labels often reflect light which can make it difficult to read the text or graphics printed on them. Conversely, matte labels are non-reflective and will usually provide sharper contrast between colors and text, making it easier for customers to quickly read and understand your message.
Advantage 6: Versatility
Glossy labels are perfect for adding a high-end finish to your products, but they can also be used as promotional stickers or in combination with other materials such as glass bottles and jars. To get the most out of your glossy custom sticker label, you should consider using them in creative ways such as layering them over printed papers and magazines or attaching them to greeting cards and invitations – one known type of this is a shiny holographic label. Matte labels tend to be more limited in their use; however, they can still add an interesting visual element when used on packaging like boxes or bags.
When it comes to deciding between gloss vs matte custom sticker label finishes, there are several advantages and disadvantages that should be taken into consideration. Glossy labels offer increased longevity and a professional look while matte labels provide non-glare surfaces and lower costs. Ultimately, the choice will come down to your individual needs – so take time to weigh all options carefully before making a decision. With this advice you’ll be able to find the perfect label stock that will help make your products stand out from the crowd. Good luck!